How PDFSalesLeads Works – Making Lead Generation Simple
The Obstacles Web Forms & Open Content Create
Generating sales leads is a critical component to the success of any sales-driven organization. The ability to capture quality leads that have shown interest in your product by interacting with you PDF content is a surefire way to increase your conversion rate.
Currently, there are two methods to generating sales leads from PDF content:
- Gating PDF content behind web forms
- Providing PDF content openly
Web forms and open content are the current practices that marketers and sales people employ when generating leads from online marketing collateral. They both pose problems for both the PDF content publisher and final PDF reader.
Web forms act as a barrier asking potential readers to provide personal information prior to receiving the content – they are time consuming, intrusive and are a major deterrant for your readers.
The bottom line with web forms:
-
Readers will abandon content 95% of the time when encountering a web form
-
Of the remaining 5%, most reader data will be inaccurate and incorrect
-
0% of pass-along readers will be captured (readers who have had the PDF passed along to them from another source)
Open content leaves PDF collateral completely open for consumption and allows your audience to explore your content without providing their identity. This is a reader-friendly technique, however it captures zero sales leads and provides no insight into your ROI.
The bottom line with open content:
-
0% of leads will be captured
-
0% of pass-along readers will be captured (readers who have had the PDF passed along to them from another source)
Solving Those Obstacles – PDFSalesLeads
There is now a tool that solves the issues that web forms and open content cannot – PDFSalesLeads.
PDFSalesLeads allows users to embed forms on a chosen pages within your PDF content – allowing readers to openly download and preview the content before being asked for their information. Prospects can first determine whether they are genuinely interested in your PDF material, leaving you with high-quality and engaged sales leads.
PDFSalesLeads is a powerful web-based lead generation tool that provides everything you need to generate qualified sales leads from your white papers, case studies, data sheets, and other PDF-based marketing content.
With PDFSalesLeads you can:
- Embed forms inside your PDFs and survey your readers while they are engaged with your content
- Capture sales lead information on all your readers, “Power of Pass Along”
- Provide a seamless reader experience, as PDFSalesLeads PDF documents are viewable in Adobe Reader
- Generate real-time lead reports on who is reading your PDF documents
- Integrate PDFSalesleads seamlessly into any CRM system, like Salesforce.com
Would you like to…